You will more than likely notice that when you are running a business that your customers use social media sites. Your business or marketing campaign belongs on these same social networking sites. By including social media in your marketing campaign, you can dramatically expand the reach of your business.
Ensure that you are always updating your blog and sharing it with your social media sites. If you are running a sale, you should always share that with social media sites. If you are getting a new product, new hours, etc. always share this information as well. be sure to include that information in your blog.
Give your visitors the ability to retweet on your blog. By doing this, others can share your blog more easily with others through Twitter. You will expand your reach tremendously in this way.
Social media marketing works best when your social media profiles are all linked together. Tie in things like your Facebook, Youtube, and Twitter accounts all together. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. When you have links that connect all of your different social media sites, that can help increase your customer base.
Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. If you add these options, your visitors can find the content that everyone has read, and they will be able to give you their opinion.
Successful social media marketing require you to respond to comments in a timely and professional manner. The same thing goes for reviews. If you do not, your whole social media campaign could end up failing. Your rapid response is especially valuable when dealing with unflattering comments or reviews. If left unresponded to, posts like these can really tarnish your online reputation. At the same time, a prompt and appropriate response could actually turn the comment into something positive.
Put social media and RSS buttons in opportune places. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. If you operate more than one social media profile, you should always include links to each one.
Your Twitter account can be set up to have your blog posts tweeted automatically. You can even post links to updates from a few affiliates’ high-quality blogs. These bloggers will enjoy the exposure, and your readers will appreciate the new content.
When you’re placing a video on YouTube, your description should contain a text link to your site on the web. Also be sure to place Twitter and Facebook buttons on your channel, and to the side of your videos. Getting YouTube viewers to also link to you on Twitter or Facebook is great, because it maximizes your opportunities for users sharing information and multiplying your customer base.
Social Media Sites
As you have seen from the above article, social media sites are one of the great ways you can market your business. Social media sites offer you the opportunity to shine a light into the inner workings and fundamental principles of your company as well as to connect with existing customers and cultivate new ones. Add social media marketing to your marketing repertoire and see how useful it is.