TIP! Keep your blog entries fresh and exciting to entice your readers. When you have new information and your visitors are expecting new content, they will often come by to see what you have up.

If you have a business, your customers are usually on a social media site. If you’re not already set up with a profile for your company, what’s stopping you? Read on to gather the tips you need to get started in social media to market your company successfully.

TIP! Have a plan in place before you start a social media campaign. You will have to determine how you want your page set up, how often you can work on it, and who will do the work.

Update your blog often with fresh content. When you’ve got fresh material, your readers will expect new topics, and they’ll keep coming back for more. The types of newspaper and magazine subscriptions that are most popular are a reflection of this truism. Ensure that you are constantly asking people to return to your profile.

TIP! Today’s social media marketing is all about Web 2.0, so make sure that you’re using the appropriate widgets and applications on your site.

Ensure that you are always updating your blog and sharing it with your social media sites. Blogs are a great place to post information on promotions or sales. Your blog can also announce clearances, specials and changes in location or hours. Share all news you have and update your blog on a regular basis.

TIP! To really increase your follower base on social media sites, you need to go beyond just selling products. Generate posts that relate to your niche.

Keep social network sites fresh and novel for your readers. The busy people who use social networks are accustomed to frequent updates and if you fail to provide them, you might be putting your business at a serious disadvantage. Make an effort to provide updates several times per week.

TIP! When you tweet, include a tag. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea.

Your site should always include the option for visitors to share items on the most popular social networking platforms. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.

TIP! If you put a video on YouTube and other social networks, it’s important that title is a great one. Have the titles use keywords that are relevant to your industry and your products.

Try to combine email marketing with your social media adventure. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. Another way to encourage visitor newsletter registration is to post a link on your main page.

TIP! Be flexible in how often your page is updated. For example, followers typically look for an increase in posts centered around upcoming launches or product promotions.

Try setting your Twitter account to where it gets automatic tweets. You could also post links to influential, interesting bloggers’ content. The exposure will be appreciated, and the quality content provided will be enjoyed by your followers.

TIP! Your audience will want to know you are interested in what they are saying. Suggestions from one or two customers might help you realize that others have the same advice as well.

Social media requires you to remain professional when marketing your business. Maintain a professional tone in your posts, profile and any other correspondence. If there are arguments, simply delete them or any other negative remarks. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.

Social Media

TIP! When you are using social media marketing you need to go over your content so that you ensure that it is professional. Mistakes can go viral as easily as good information and quality content.

Remember that your results will not be instant. Coming up with the right approach for your specific social media plan can take some time. Building a large audience on Facebook, Twitter and other social media networks will not occur overnight. In every type of marketing effort you use, make your social media campaigns known.

TIP! Link your website to social media markets. This can be done by adding buttons on your site that will let your customers share your content via their own social profiles.

Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Keep followers informed about both your online and your live endeavors from special sales to new store locations. Send coupons people can print and advertise offers limited the people who like your Facebook page. In order to retain customers on Facebook, you must provide relevant, interesting content that customers feel they benefit from.

TIP! Do your research on the market you wish to target through social media when you are looking for information relating to your current or future products. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too.

Social media is currently an important part of many business marketing efforts. Social media sites offer you the opportunity to shine a light into the inner workings and fundamental principles of your company as well as to connect with existing customers and cultivate new ones. Try some of these social media sites to see how they can help your business.

TIP! Put a Facebook “like” button on the homepage of your blog, in the top right corner. When they click on the box, they will be “liking” you on Facebook.

Each time you start a business, offline or online, you must have a solid business plan in order to guide you in the right path. This means taking advantage of the newest and most advanced social media marketing techniques out there before they become old news and learning new ways to use the old news that’s still fresh.

TIP! Be patient in forming your overall strategy. If you put too much time and money into trends, then your long-term marketing success will be limited by the duration of each trend.

Your marketing potential will benefit when you consistently and promptly reply to comments and reviews. This simple gesture could turn your campaign into a real success. You will want to pay special attention to negative postings from readers and respond to them right away. These posts can have a harmful effect on your business if you do not address them. Conversely, if you respond quickly and appropriately, you can turn a bad situation into a good one.

TIP! Provide your readers with the opportunity to comment and rate your material. Adding these social media functions to your site lets users decide the most popular content, and it gives them a voice and also makes them an active participant.

Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. Utilizing these tools, you can more easily identify users in your target audience as well as those users with the most influence. This can enable you go come up with people that it would be wise for you to follow, and will increase the chances that these people will follow you as well.

TIP! Social media marketing can be used to make a more user-friendly storefront. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence.

Select good titles when posting content on Youtube or any other social sites. The titles need to have keywords that relate to the products you sell and the industry you are in. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.

TIP! You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. This will help you garner more traffic to your own site.

Flexibility is very key when managing the content on your website. If you have a new product coming out and plan on having a big advertising campaign, consumers will expect some sort of updates on a daily basis. But if you are having a hard time coming up with fresh content, consider posting less often so your content is not stale to followers.

TIP! Your followers can easily view your content if you use Facebook. Anytime someone comments on your site, it will give you free advertising to hundreds of people.

When you receive a comment on Facebook, you must make sure that you reply to it. You should make sure that you do this for positive and negative comments alike. The idea behind this is simple. People are taking the time to speak with you about your business, so the least you can do is return the favor. Always get back to customers as soon as you can so they don’t feel ignored.

TIP! If you are active on Twitter, consider tools such as Twellow and Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for.

After you publish the new content on your company’s blog, alert your followers to the new information through your social media outlets. This can help alert your followers to new and relevant information on your site, making it more likely that they will stop by to check it out.

Social Media

TIP! Your social profiles should be used as a gateway that gets subscribed followers to buy your services and products. Give them information about discounts you have to offer, or new locations.

Don’t stick with only one social media website. Most of them are free, so it’s easy to use quite a few of them. Although Facebook is possibly the most effective and popular social media site, Twitter and Myspace can be effective too. The greater the exposure, the greater the chances of a successful marketing.

TIP! Be flexible with updating your pages. When launching a major campaign or new product, plentiful updates are critical.

The information presented in this article will be of value to you both now and in the future. Although social media requires time, it’s not as complex as it might seem. The reward will be worth the time you invest understanding it.

Search engine optimization basically involves applying various techniques and strategies to your website in order to raise its position on search engine rankings. SEO is a multimillion-dollar industry. Some Internet marketers might say that SEO is too advanced for the regular site owner. Do not listen to these people!

To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. Search engines will “read” these metatags and help you appear in a wider variety of searches. For example, if you have a website about Maine Coon cats, then use “Maine Coon” as well as “Main Coon” and “Mainecoon.”

When you use SEO, you should make sure you site is properly coded. If you have a confusing site with sloppy coding your site will be unable searchable by spiders. If you have Flash content without coding, they will not index it at all.

When making URL names for each page, keep in mind that search engine spiders cannot decipher dynamic language and session id names such as /page_id=59. The reason is because these things confuse the spiders. This is why the names of your URLs should be very meaningful. Aim to place a high-quality keyword somewhere in the URL to make it flow better.

Your domain name should be both relevant to the product you’re selling and easy to remember. Names like this make searches for your content easier. They create brand recognition which, by itself, can generate profits.

Meta description tags are an extremely useful tool for optimizing your website for major search engines. Description tags play a large roll in your site coming up during a search. Make the meta tag content valuable and concise. Descriptive tags will go a long way in bringing visitors to your website. Your descriptions can lure visitors away from higher-ranking pages, so do not skip this important step.

When it comes to boosting your PageRank, you should focus not only on generating traffic, but also on providing relevant content that keeps visitors on your site as long as possible. It is proven that spending more time working on a site increases the page rank. There are a few ways to increase the visitors time spent. Add forums to encourage your visitors to really read the content of your site and discuss it with each other.

One way to use SEO is to create a blog on your website; you might also use your site to interact with other bloggers to improve your ranking. Search engines are attracted to blogs with innovative content and specific information. Backlinks are very important for ranking highly in search engines.

To boost traffic on your site, carefully review and improve the content on it. Unless the content is good, no one will stick around on your site; so, create great content!

Do not use Flash on a website that you want to search engine optimize. Flash is not usable on some devices, and search engine robots cannot read it at all. In order to optimize your website, the content must be able to be searched and indexed by search engines.

Though SEO does have layers of complexity that are best reserved for professionals, there is no reason to believe that beginners cannot also use this tool to their advantage. You can perform effective SEO on your own by learning simple methods, such as the ones just given to you in the above article. Before long you will see your traffic increase and your search ranking rise.

Pages with site maps are ranked higher by search engines because they can be indexed easily. Navigation bars, also called site maps, help search engines locate an individual page through another area of the website. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

TIP! Add a Facebook button to your blog posts. Readers can quickly click and share the post with members of their network.

Social media connects millions of people around the world with their friends, family, and old schoolmates. Did you know that these websites are also great for marketing your company? Use the following tips to use social media to help your business grow.

TIP! Decide if you want a relationship with the consumers. If increasing sales is your main goal, then use social media solely as an advertising channel.

Tweet a variety of material when you’re generating Twitter tweets for any of your plans involved with media marketing. Send tweets that contain suggestions and informative tips that are relevant to your business. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.

TIP! If a customer or potential customer asks you something or comments on your social media site, it’s important to promptly answer them. Look for comments every time you log on.

Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. Giving your visitors these tools enables them to participate in the process.

Social Media Marketing

TIP! You should always adopt a humble attitude when updating your statuses. Most social media users do not respond well to content that is insulting, overly self-congratulatory or offensive.

To succeed in the social media marketing game, you need to act like you’re successful until you actually are successful. Know what your competition does for their social media marketing and mimic it until you know what works for you and your customers. Look at how they’ve designed and filled their profiles and read through their regular posts.

TIP! You must respond to reviews as quickly and professionally as you are able. This simple gesture could turn your campaign into a real success.

You must always stay active when working with social media marketing. You can’t be successful without being social. With no interaction or activity, your marketing campaign will become boring. By contrast, if you are constantly adding something new to the mix, you will generate buzz that keeps your followers coming back for more.

TIP! Make sure to use all of your social media connections, when posting to YouTube, also add buttons for Facebook and Twitter to maximize your efforts. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.

Tools that are related to Twitter, like Twellow or Tweepi, are useful. These tools will let you find people that are in your target audience to identify the users that are the most influential. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.

TIP! Don’t expect overnight success with social media marketing. A successful social media campaign takes time and effort.

Yahoo offers an excellent opportunity for promoting your product in their question and answer section. This website lets people ask questions and then allows others to offer answers. You can usually find questions that relate to your niche in some way, and this will allow you to create an answer that will include a mention for your product. You will quickly achieve expert status if you consistently provide good answers in a specific category.

Social Media

TIP! With social networking, it’s a good idea to provide a way for your customers and potential customers to speak with you. They do not want to communicate with a faceless company.

In order to succeed with social media marketing, you must know your audience. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.

TIP! When finding out about your customers, make sure to ask about their use of social networking. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites.

When dealing with social media marketing, it is important that you can handle not only positive comments, but negative ones as well. If your followers like your company and products, that is a good thing, but there may also be a negative side. Don’t ignore it, instead help those who are unsatisfied.

TIP! If you are utilizing social media to promote a service or product, make sure you use a variety of different media outlets. Though Facebook is perhaps the best known vehicle, you should never disregard the potential of other sites including Twitter and Myspace.

Practice patience. People have to trust you and the product that you are selling to them. This takes time, as you will need to stay as patient as possible. Very quickly, your database of clientele will be fairly large.

TIP! Stick with your social media marketing strategy. Before you can truly appreciate everything social media has to offer, you must develop an extensive network of fans and followers.

Encourage your customers to complete surveys and questionnaires about their views on social networking. If your customers are on social networks for more than one hour per day, you need to create a brand page. If respondents express a lack of interest in social media, your resources are best spent elsewhere.

TIP! On Twitter, follow those who have followed you. It is proper etiquette on Twitter.

When using social media, make sure you look at all of the content posted about your company. Mistakes can go viral as easily as good information and quality content. Do your best to keep up with the latest technology while maintaining the positive reputation of your company.

TIP! Use various add-on services to automate tasks on Twitter. Services like these are great time-saving tools to use when marketing through social media.

Use many social media sites when marketing. In addition to Facebook, you may want to take advantage of places like Twitter as well. Your chances of enjoying marketing success increase with the amount of exposure you have.

TIP! Establish your business’s presences by name, on both Twitter and Facebook. Others will be less likely take the name of your business and talk about it in an inappropriate way when referring to it.

Social networking sites can offer useful insight into the minds of your target market; for this reason, it is especially useful for new product launches and quality control. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. They give insight as to what they are looking for and what they want, and the best thing is it’s free to do.

TIP! You can do something like host some type of contest or possibly a giveaway on Facebook or Twitter, that can draw people towards your business either in person or online. What could be a more appropriate prize or giveaway than your own products? This gives back to your followers, while marketing your company at the same time.

These tips can help you grow your business. The websites you’re personally using each day could be effective and helpful for business use. You’ll open up your reach globally by using the tips in this article in your own social media marketing strategy.

TIP! Post new content often. If you offer new content when readers expect it, they are sure to become routine visitors.

Successful entrepreneurs know that social networks are good marketing tools. Strategies revolving around SMM allow them to stretch outside of their normal box, and attract customers from across the globe. This increase of potential customers allows you to market to a wider audience when trying to get out your business message.

TIP! Above your blog posts, place a share button for Facebook. Having this button means your blog readers can easily share your content with their Facebook friends.

It is a good idea to use Twitter in the promotion of your business. It is not difficult to comprehend how Twitter works, so if you invest the time into educating yourself about it, you can increase your exposure to thousands. Invest the time needed to master everything Twitter, including keywords and hashtags.

TIP! Invite all of your friends to your social media pages. While not everyone may be directly interested in what your company has to offer, it helps to get your name out there.

Tell everybody you know about your page when you make the decision to use social media for your business. Some of these people may not be interested in your business right now. However, letting them know it exists and giving them a way to share the news with others may help you land big deals and important clients.

TIP! Before entering the world of social media marketing, devise a plan. Identify who specifically will maintain and care for the page, the kind of layouts you prefer and just how many hours you are willing to invest in this project.

Put a Facebook “like” button on the top right corner of your blog. When they click on the box, they will be “liking” you on Facebook. People can do this without navigating away from the page. You will increase your exposure if you make it easy for people to do.

TIP! Try and add exclusive content to entice people to follow you on various social media sites. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.

Decide if a relationship with your customers is what you want. Keep your campaigns simple and don’t invest a great effort if you only want to build your sales. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. Then, your customers can take the lead.

TIP! Keep your readers informed of the progress that you are making with your social media marketing. Be gracious and professional with those who support you and your company.

To really increase your follower base on social media sites, you need to go beyond just selling products. Post informative stories from other sources within your niche, or create your own original content. You can run contests, post pictures and ask questions. You need to have high engagement with your followers. Instead of focusing on product placement, focus on product engagement. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.

TIP! Put social media and RSS buttons in opportune places. The buttons should appear on all pages, profiles, blogs, emails and signatures.

Try to interact with customers as frequently as you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.

TIP! Your social media campaign is going to fail unless you have a crystal clear notion of what your target audience is and is like. It’s vital that you learn which people fit the demographics you’re looking for, and what the best ways to keep them interested are.

Take advantage of Twitter-related applications, including Twellow and Tweepi. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. This way, you can create a list of those you can follow, and hope they follow you back.

Twitter Posts

TIP! If your company’s website includes a blog, post the updates from that blog on social media sites. This gets your social media followers in the loop by alerting them that your business just posted something cool.

Create new Twitter posts often. Old Twitter posts have a tendency to get buried on others’ feeds. The more content you post on Twitter, the better off you’re going to be. You need to post a lot if you want to make an impact. Use Twitter’s character limits to your advantage, and split one event or update into several small updates.

TIP! Researchers have found that people are most likely to be visiting social media sites during weekday business hours. Use tools for automatically updating your blogs around this time each day and make the posts have a focus on certain activities or ideas that will appeal to the working audience.

Using what you’ve read in this article in your social media marketing strategy will bring you into the 21st century. Remember the information from these tips to expand your social media marketing strategy and take your business to the next level. You’ll be amazed at what a difference social media marketing can make in your business’s success.

TIP! If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. Give people who retweet your content a thumbs-up, and quickly respond to questions people ask.

Small and start-up businesses often lack the financial resources to match the marketing efforts of larger, more profitable enterprises. So it is important as a small business owner that you run advertising campaigns that require very little cost, but will yield very big results. Less expensive and more entertaining, social media marketing is an attractive choice for new business owners. The following tips will help you sort out what is effective, and what isn’t, in the wide world of social media marketing.

TIP! Invite everyone you can think of to your social media site. Even if they are not potential customers, they may share your content with someone who is.

Put a Facebook share button at the top of your blog posts. This will allow your blog’s visitors to share this with people on their own friend’s list. This can have a multiplying effect and expand the number of viewers. This, in turn, will generate even more visitors to buy your products.

Social Media Marketing

TIP! Give your potential clients a way to subscribe to your social media presence. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post.

One of the most powerful ways to a successful social media marketing campaign is to give thoughtful consideration to the details of your overall strategic plan. Many users lose valuable time and money by constantly changing their social media marketing strategies. Develop a plan which includes your specific strategies and a reasonable timeline to follow.

TIP! Answer questions and make comments on your social networking websites. Make sure you log in two times a day and read your messages and notifications.

Provide your readers with the opportunity to comment and rate your material. By adding these things, your readers will be able to mark their favorite articles or pictures. You should keep track of what kind of content is popular.

TIP! When doing social media marketing, it’s critical that all your ads are in a visible spot. Even if the page where your ad is located gets a lot of visits, you will not benefit from it if your ad is not noticeable.

Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Either way, readership will increase. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. You should allow all guest bloggers to post their own links on your blog as well. This increases traffic for everyone involved.

Email Marketing

TIP! Be prepared for a certain amount of negative feedback. When your follows like you it’s great, but people will complain as well.

You can combine email marketing along with social media. Include a link to your Facebook page or Twitter account at the end of all of your emails. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.

TIP! Promote your special offers via social networks. When users are able to access a lot of good content and use valuable discounts, they will want to seek you out on Facebook.

Check out the Facebook game app platform for marketing ideas. Imagine creating a game that features your products. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. If it is within your budget, you can hire a professional video game developer to create your Facebook game.

TIP! Host an online Q-and-A about your products or services. Allowing visitors to pose questions and get answers can generate new interest and renew excitement.

Look into adjusting your Twitter account to ensure the posts on your blog are tweeted automatically. You can also add valuable content from other quality website as part of your update campaign. They will love the free publicity, and your customers will appreciate that you are pointing them to quality content.

TIP! You can generate more interest by sharing limited offers and coupons on social networks. Also, don’t forget to put a time limit on your deals.

Add a tag when you post on twitter. You can create a tag by preceding it with the pound (#) sign, and it will be visible to groups and people who use the tag as a search term. Consider carefully which tags to use and which groups your target audience will most likely subscribe to.

TIP! If you gain an additional follower on Twitter, make sure that you reciprocate this action. This is expected Twitter etiquette.

Make good titles for videos you post. Your titles should contain keywords relevant to your products and industry. The more helpful your videos are, the more views they will receive and the more they will appear as results for keyword searches.

Social Networking

TIP! If you’re thinking of creating a Facebook page to get your product known, it may be helpful to monitor your competitor’s actions. Viewing their pages will allow you to figure out what you should, and shouldn’t, do.

You do not just want to use social media sites to post ads for your products. Social networking will let you gain more knowledge about your customers. One of your goals should be to get your customers to view you as a real person and to interact accordingly. You will be able to not only speak about your products, more importantly you will also be able to use social networking to have better customer relationships.

TIP! Set up memberships on Twitter and Facebook under your business. This ensures that someone else does not use your business name to tweet or post content inappropriate or unrelated to your business.

Using SMM, you don’t need to worry about losing the last of your money. Focus instead on providing content that will draw people to your page. Using all the web sites available to you, you can get a group of viewers and customers established pretty quickly.

There is so much online competition for traffic that search engine optimization, or SEO, is critical for those who want to stand out. People all over the world rely on search engines to help them locate information, find products, and learn about different brands. Follow the points and tips you read in this article to know how to draw new levels of traffic to your website.

There are multiple thing you can do to optimize a search engine. A site that utilizes techniques designed to maximize search efficiency will produce the best results. This leads to the user having a better experience.

This is easily done through a robots. txt file and putting it in the root of your directory. This will keep search engines from gaining access to the files you choose not to display.

You need to have patience to get better SEO. You will not see an immediate increase in traffic to your website. It is a gradual process that may take several months. Just like any company, time is needed to build a reputation with an online business.

Product feeds can really help bring you business by reaching a broader online audience. These will show details like images and prices of your services and products. Present these to search engines as well as to websites that list comparison shopping. By using a feed reader, your customers can receive each feed as it arrives.

You should correctly anchor your text when internally linking on your site. Using generic anchor text like “click here” is a wasted opportunity to integrate more keywords. Spiders focus on keywords, so if you pick out the most appropriate keywords for your content, they will count your anchor text towards your overall relevancy.

Search Engines

When selecting a domain name, choose one that is easily remembered and has a name that has something to do with what you are selling. A memorable name is important, especially for people who find your content through social media sites.

Many times website owners forgot to proofread their sites, and that is a huge mistake. It is crucial that your website is easy to read for both search engines and customers. If you don’t take the time to run spell-check and grammar check on your site, search engines will penalize you.

When you use properly descriptive title tags, you are ensuring that the search engines understand what content is on your website. Use 60 characters of fewer because search engines typically will not display any more content than that. Also, anything after sixty characters is given less consideration.

Whenever your site is complete, your first step should always be to register it with all the major engines. Many people assume this is done automatically. Once in awhile, check in to be sure you find your site easily. Though your page may be far back in the results, knowing you are showing up is important.

If you know enough techniques and strategies, you can do your search engine optimization on your own. There are a number of resources out there that can help to educate you. Many websites and books are available to help you with SEO.

Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.

Rather than a link exchange, consider an article exchange to boost your search engine rankings. Article exchange is posting a whole article by another owner of a website on your website along with a credit link, and them doing the same thing with an article written by you. It is more efficient than exchanging links, and a win/win for both site owners.